:root {
  --bg: #f7f0e8;
  --paper: #fffaf4;
  --paper-warm: #fff2e3;
  --ink: #161113;
  --plum: #331527;
  --muted: #75686a;
  --line: rgba(51, 21, 39, 0.14);
  --line-strong: rgba(51, 21, 39, 0.22);
  --orange: #f26a21;
  --magenta: #ad1766;
  --shadow: 0 28px 80px rgba(51, 21, 39, 0.08);
  --max: 1160px;
  --font-main: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-main);
  background:
    radial-gradient(circle at 8% 0%, rgba(242, 106, 33, 0.11), transparent 27rem),
    radial-gradient(circle at 92% 8%, rgba(173, 23, 102, 0.08), transparent 24rem),
    linear-gradient(180deg, #fff8f0 0%, var(--bg) 48%, #efe3d8 100%);
  color: var(--ink);
  line-height: 1.58;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

a { color: inherit; text-decoration: none; }
p { margin: 0 0 1.05rem; }

.site-header {
  border-bottom: 1px solid var(--line);
  background: rgba(255, 248, 240, 0.91);
  position: sticky;
  top: 0;
  z-index: 10;
  backdrop-filter: blur(18px);
}

.nav {
  max-width: var(--max);
  margin: 0 auto;
  padding: 1.05rem 1.5rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}

.logo {
  display: inline-flex;
  align-items: center;
  gap: 0.62rem;
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 700;
  white-space: nowrap;
}

.logo-mark {
  width: 0.74rem;
  height: 0.74rem;
  display: inline-block;
  border: 1.05px solid var(--orange);
  border-radius: 50%;
  background: transparent;
  flex: 0 0 auto;
}

.nav-links {
  display: flex;
  gap: 1.45rem;
  align-items: center;
  font-size: 0.84rem;
  color: var(--muted);
}

.nav-links a { position: relative; }

.nav-links a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -0.35rem;
  width: 0;
  height: 1px;
  background: linear-gradient(90deg, var(--orange), var(--magenta));
  transition: width 180ms ease;
}

.nav-links a:hover { color: var(--ink); }
.nav-links a:hover::after { width: 100%; }

.hero {
  max-width: var(--max);
  margin: 0 auto;
  padding: 7rem 1.5rem 5.35rem;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.52fr);
  gap: 4rem;
  align-items: end;
}

.kicker {
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--magenta);
  margin-bottom: 1.18rem;
}

h1 {
  font-size: clamp(2.72rem, 5.15vw, 5.35rem);
  line-height: 1.02;
  font-weight: 620;
  letter-spacing: -0.026em;
  margin: 0 0 1.8rem;
  max-width: 960px;
  color: var(--ink);
}

.lead {
  font-size: clamp(1.08rem, 1.5vw, 1.24rem);
  color: var(--plum);
  max-width: 790px;
  line-height: 1.62;
  font-weight: 400;
}

.hero-actions {
  margin-top: 2rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
}

.button {
  display: inline-block;
  background: var(--orange);
  color: #fffaf4;
  padding: 0.86rem 1.1rem;
  border: 1px solid var(--orange);
  box-shadow: 0 14px 34px rgba(242, 106, 33, 0.16);
  font-size: 0.92rem;
  font-weight: 650;
}

.button:hover {
  background: #db5c1a;
  border-color: #db5c1a;
}

.button-secondary {
  background: rgba(255, 250, 244, 0.66);
  color: var(--plum);
  border-color: var(--line-strong);
  box-shadow: none;
}

.button-secondary:hover {
  background: var(--paper);
  border-color: rgba(173, 23, 102, 0.38);
}

.hero-card {
  background: linear-gradient(135deg, rgba(255, 250, 244, 0.98), rgba(255, 242, 227, 0.80));
  border: 1px solid var(--line);
  padding: 1.6rem;
  min-height: 255px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  box-shadow: var(--shadow);
  position: relative;
  overflow: hidden;
}

.hero-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 3.8rem;
  height: 3px;
  background: linear-gradient(90deg, var(--orange), var(--magenta));
}

.hero-card strong {
  display: block;
  font-size: 1.08rem;
  line-height: 1.40;
  font-weight: 620;
  color: var(--plum);
  letter-spacing: -0.008em;
}

.hero-card p,
.hero-card small {
  color: var(--muted);
  font-size: 0.92rem;
  margin-bottom: 0;
}

.hero-card small {
  display: block;
  margin-bottom: 0.82rem;
  color: var(--magenta);
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 0.66rem;
  font-weight: 700;
}

.section {
  max-width: var(--max);
  margin: 0 auto;
  padding: 5.25rem 1.5rem;
  border-top: 1px solid var(--line);
}

.section-narrow {
  max-width: var(--max);
}

.section-narrow h2,
.section-narrow .text-block {
  max-width: 920px;
}

.section-label {
  color: var(--magenta);
  text-transform: uppercase;
  letter-spacing: 0.17em;
  font-size: 0.70rem;
  font-weight: 700;
  margin-bottom: 1rem;
}

h2 {
  font-size: clamp(1.95rem, 3.05vw, 3.05rem);
  line-height: 1.10;
  font-weight: 620;
  letter-spacing: -0.024em;
  margin: 0 0 1.65rem;
  color: var(--ink);
}

h3 {
  font-size: 1.06rem;
  line-height: 1.28;
  font-weight: 620;
  letter-spacing: -0.008em;
  margin: 0 0 0.7rem;
  color: var(--ink);
}

.text-block {
  font-size: 1.04rem;
  color: var(--plum);
  line-height: 1.64;
}

.audience-bridge {
  padding-top: 4.35rem;
  padding-bottom: 4.35rem;
}

.audience-bridge h2 {
  max-width: 720px;
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  max-width: 920px;
}

.audience-card {
  background: rgba(255, 250, 244, 0.68);
  padding: 1.55rem 1.65rem;
  min-height: 152px;
}

.audience-card h3::before {
  content: "";
  width: 1.9rem;
  height: 2px;
  display: block;
  margin-bottom: 1rem;
  background: linear-gradient(90deg, var(--orange), var(--magenta));
}

.audience-card p {
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.58;
}

.grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  box-shadow: 0 26px 70px rgba(51, 21, 39, 0.055);
}

.card {
  background: rgba(255, 250, 244, 0.76);
  padding: 1.65rem;
  min-height: 232px;
  transition: background 180ms ease, transform 180ms ease;
}

.card:hover {
  background: var(--paper);
  transform: translateY(-2px);
}

.card h3::before {
  content: "";
  width: 1.9rem;
  height: 2px;
  display: block;
  margin-bottom: 1rem;
  background: linear-gradient(90deg, var(--orange), var(--magenta));
}

.card p {
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.56;
}

.two-col {
  display: grid;
  grid-template-columns: minmax(260px, 0.68fr) minmax(0, 1.32fr);
  gap: 5.4rem;
  align-items: start;
}

.process {
  counter-reset: item;
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}

.process-item {
  padding: 1.2rem 0 1.3rem;
  border-bottom: 1px solid var(--line);
}

.process-item::before {
  counter-increment: item;
  content: counter(item, decimal-leading-zero);
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--magenta);
  margin-bottom: 0.34rem;
  letter-spacing: 0;
  font-variant-numeric: tabular-nums;
}

.process-item p {
  color: var(--muted);
  font-size: 0.95rem;
  max-width: 760px;
}

.cta {
  background:
    radial-gradient(circle at 12% 0%, rgba(242, 106, 33, 0.18), transparent 21rem),
    radial-gradient(circle at 88% 100%, rgba(173, 23, 102, 0.18), transparent 23rem),
    linear-gradient(135deg, #3d1830, #25131d 78%);
  color: #fffaf4;
  margin-top: 1rem;
}

.cta-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 4.05rem 1.5rem;
  display: grid;
  grid-template-columns: 1.08fr 0.82fr;
  gap: 3rem;
  align-items: center;
}

.cta h2 {
  margin-bottom: 0.9rem;
  color: #fffaf4;
  max-width: 720px;
}

.cta p {
  color: #eee0d8;
  max-width: 670px;
}

.cta .button {
  background: #fffaf4;
  color: var(--plum);
  border-color: #fffaf4;
  box-shadow: none;
}

.cta .button:hover {
  background: var(--paper-warm);
  border-color: var(--paper-warm);
}

.cta .button-secondary {
  background: transparent;
  color: #fffaf4;
  border-color: rgba(255, 250, 244, 0.44);
  margin-left: 0.6rem;
}

.legal-page {
  max-width: 900px;
  margin: 0 auto;
  padding: 5.6rem 1.5rem;
}

.legal-page h1 {
  font-size: clamp(2.7rem, 5.1vw, 5.25rem);
  letter-spacing: -0.026em;
  line-height: 1.02;
}

.legal-page h2 {
  font-size: 1.58rem;
  margin-top: 2.7rem;
  letter-spacing: -0.018em;
  line-height: 1.18;
}

.legal-page p,
.legal-page li {
  color: var(--plum);
}

.legal-section {
  border-top: 1px solid var(--line);
  padding-top: 1.25rem;
  margin-top: 1.4rem;
}

.legal-number {
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--magenta);
  letter-spacing: 0;
  font-variant-numeric: tabular-nums;
  margin-bottom: 0.45rem;
}

.legal-page a {
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-color: var(--orange);
}

.footer {
  border-top: 1px solid var(--line);
  padding: 2rem 1.5rem;
  color: var(--muted);
  font-size: 0.85rem;
}

.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
}

.footer a {
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-color: rgba(173, 23, 102, 0.42);
}


@media (max-width: 1080px) and (min-width: 901px) {
  .hero {
    grid-template-columns: minmax(0, 1fr) minmax(330px, 0.48fr);
    gap: 3.2rem;
  }

  h1 {
    font-size: clamp(2.55rem, 4.7vw, 4.95rem);
  }

  .hero-card small {
    font-size: 0.6rem;
    letter-spacing: 0.06em;
  }
}

@media (max-width: 900px) {
  .nav,
  .nav-links,
  .footer-inner {
    flex-direction: column;
    align-items: flex-start;
  }

  .hero,
  .two-col,
  .cta-inner {
    grid-template-columns: 1fr;
    gap: 2.2rem;
  }

  .hero { padding-top: 4.4rem; }
  .grid,
  .audience-grid { grid-template-columns: 1fr; }

  .cta .button-secondary {
    margin-left: 0;
    margin-top: 0.75rem;
  }
}


/* v10 method refinements */
.two-col h2 {
  max-width: 420px;
}

.process-item p {
  max-width: 820px;
}


/* v11 method grid refinements */
.method-section h2 {
  max-width: 720px;
  margin-bottom: 2.2rem;
}

.method-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.method-card {
  background: rgba(255, 250, 244, 0.62);
  padding: 1.55rem 1.45rem 1.7rem;
  min-height: 255px;
}

.method-number {
  color: var(--magenta);
  font-size: 1.7rem;
  line-height: 1;
  font-weight: 650;
  letter-spacing: -0.015em;
  margin-bottom: 1.05rem;
  font-variant-numeric: tabular-nums;
}

.method-card h3 {
  margin-bottom: 0.75rem;
}

.method-card p {
  color: var(--muted);
  font-size: 0.93rem;
  line-height: 1.58;
}

@media (max-width: 1080px) {
  .method-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 680px) {
  .method-grid {
    grid-template-columns: 1fr;
  }
}


.method-section.two-col h2,
.method-section .two-col h2 {
  max-width: none;
}


/* v12 target group and services intro */
.section-intro {
  max-width: 900px;
  color: var(--plum);
  font-size: 1.02rem;
  line-height: 1.62;
  margin: -0.55rem 0 2rem;
}


/* v14 mobile, accessibility and SEO-supporting refinements */
.skip-link {
  position: absolute;
  left: 1rem;
  top: -4rem;
  z-index: 100;
  background: var(--ink);
  color: var(--paper);
  padding: 0.75rem 1rem;
  border-radius: 999px;
  transition: top 160ms ease;
}

.skip-link:focus {
  top: 1rem;
}

.button:focus-visible,
.nav-links a:focus-visible,
.logo:focus-visible,
.footer a:focus-visible,
.legal-page a:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 4px;
}

img, svg {
  max-width: 100%;
  height: auto;
}

@media (max-width: 900px) {
  .nav {
    align-items: flex-start;
    gap: 0.9rem;
    padding: 1rem 1.2rem;
  }

  .nav-links {
    width: 100%;
    flex-direction: row;
    flex-wrap: wrap;
    gap: 0.75rem 1.05rem;
    padding-top: 0.1rem;
  }

  .hero {
    padding: 4.4rem 1.2rem 4rem;
  }

  .section {
    padding: 4rem 1.2rem;
  }

  .legal-page {
    padding: 4.2rem 1.2rem;
  }

  .hero-card {
    max-width: 520px;
  }

  .method-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 680px) {
  body {
    background:
      radial-gradient(circle at 0% 0%, rgba(242, 106, 33, 0.10), transparent 18rem),
      linear-gradient(180deg, #fff8f0 0%, var(--bg) 58%, #efe3d8 100%);
  }

  .nav {
    padding: 0.95rem 1rem;
  }

  .nav-links {
    font-size: 0.82rem;
  }

  .hero {
    padding: 3.7rem 1rem 3.35rem;
    gap: 1.8rem;
  }

  h1 {
    font-size: clamp(2.35rem, 13vw, 3.35rem);
    line-height: 1;
    letter-spacing: -0.024em;
    margin-bottom: 1.35rem;
  }

  .lead {
    font-size: 1.02rem;
    line-height: 1.62;
  }

  .hero-actions {
    display: grid;
    grid-template-columns: 1fr;
    gap: 0.7rem;
  }

  .button {
    text-align: center;
    width: 100%;
  }

  .hero-card {
    min-height: auto;
    padding: 1.35rem;
  }

  .hero-card small {
    white-space: normal;
    line-height: 1.35;
    letter-spacing: 0.06em;
  }

  .hero-card strong {
    font-size: 1.02rem;
  }

  .section {
    padding: 3.45rem 1rem;
  }

  .audience-bridge {
    padding-top: 3.45rem;
    padding-bottom: 3.45rem;
  }

  h2 {
    font-size: clamp(1.8rem, 9vw, 2.45rem);
    line-height: 1.08;
    letter-spacing: -0.018em;
  }

  .section-intro,
  .text-block {
    font-size: 1rem;
  }

  .grid,
  .method-grid {
    grid-template-columns: 1fr;
  }

  .card,
  .method-card,
  .audience-card {
    min-height: auto;
    padding: 1.35rem;
  }

  .method-number {
    font-size: 1.35rem;
    margin-bottom: 0.85rem;
  }

  .cta-inner {
    padding: 3.35rem 1rem;
  }

  .cta .button-secondary {
    margin-left: 0;
    margin-top: 0.65rem;
  }

  .footer {
    padding: 1.6rem 1rem;
  }
}

@media (max-width: 390px) {
  .logo {
    font-size: 0.72rem;
    letter-spacing: 0.15em;
  }

  .nav-links {
    gap: 0.65rem 0.9rem;
  }

  h1 {
    font-size: 2.18rem;
  }
}